Monday, March 30, 2015

12 Ways to More Effective Marketing

Image of Jamie Matczak
Jamie Matczak, presenter 

Guest Post contributed by Jamie Matczak, Continuing Education Consultant, Nicolet Federated Library System, Green Bay

On April 8, 2015, I will be presenting a webinar for WebJunction called "12 Ways to More Effective Marketing." For those unfamiliar with WebJunction, it is a training organization that according to their website, " with a number of supporting organizations to provide cost-effective training and staff development programs that are convenient to access and easy to manage.Their focus is on library technologies, management, and services, along with public access in small and rural libraries."

Last year I was able to participate in a continuing education training institute with WebJunction, and it gave me a better idea of the kinds of opportunities they provide for public libraries.

I have presented a similar version of this webinar at the Wisconsin Library Association (WLA) Conference in Green Bay, the Association of Rural and Small Libraries (ARSL) Conference in Tacoma, Washington, and for the South Central Library System (SCLS). It is a program that has been well attended and has received a positive response. As an advertising major, I've always had an interest in marketing and how it can impact library services. WebJunction felt this program would fit well with the types of continuing education opportunities that they offer.

In this program, I will talk about why marketing in libraries needs to be at the forefront, and not an afterthought. I also offer simple suggestions and tips to make marketing libraries stronger. This webinar would benefit anyone who creates marketing materials for their library in their effort to better tell the library story.

Image of date April 8, 2015
April 8, 2015
If you are interested in attending this free program, you can register for it on WebJunction's site.

Written by:
Jamie Matczak, Nicolet Federated Library System